Football strategist and former Premier League manager Les Reed has been talking to 国产无码 about how football clubs prepare for success.

Les, who now runs his own consultancy company, was previously manager at Charlton Athletic and was recently working at Wrexham AFC as a football strategy advisor.

When asked about what the role of a football strategist involves, he said: 鈥淭he purpose of a football strategist is to advise new or potential club owners around the due diligence stage.

鈥淭hey all do really well on the finances, but very few actually do anything on football strategy.

鈥淭hey鈥檝e got ambitions for the club but they haven鈥檛 analysed if that club has the capability or potential and how long that might take until they鈥檙e in the driving seat.

鈥淭hey can then make some pretty bad decisions so my job is to try and prevent them doing that.鈥

Les went on to speak about how football clubs prepare for success.

鈥淚t鈥檚 really important that there鈥檚 no 鈥榦ne size fits all,鈥欌 he said.

鈥淚n my role, the big thing is to find out what are the owners鈥 ambitions and in what timescale, and then what is the culture, background and history of that club, and try and match the two things up.鈥

He added: 鈥淪uccess on the pitch is really important. Obviously, the better the performances, the more points, success and trophies.

鈥淭hat in itself means you鈥檝e got a better opportunity in attracting better players, and it brings it more revenue which you can then reinvest back into the club.

鈥淏ut it also gives the business side of the club an opportunity to invest in commercial branding, attract better sponsorship and better deals.

鈥淭hen the money recirculates, you get a better team on the pitch, it plays better and the whole cycle repeats itself.鈥

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