This course is powered by VSI, and is delivered part-time (one year).

Course overview

Managing huge financial growth, increasing corporate governance responsibilities and the demands of challenging stakeholders, chief executives need advanced skills and knowledge to succeed in this challenging but immensely exciting industry. Executives are often thrust into the role without any preparation and this course will help with that.

The course is tailored to meet the real demands of leading sporting organisations. Covering leadership, strategic planning, operational management, commercialisation, marketing and communications, the programme will provide unrivalled preparation for the role of a CEO in a sporting organisation. The course is delivered part-time over one year in eight blocks of two days, in a blended format which allows you to combine study and work in a way that best suits your working life.

This course is delivered in partnership with Shoosmiths Elite Advisory and Elite Performance Partners.

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This course is powered by 国产无码's Global Institute of Sport and VSI Executive Education.

CMI recognition

This programme is recognised by CMI (Chartered Management Institute), the only Chartered professional body dedicated to management and leadership.

As a delegate on the programme you will receive free CMI membership for one year from the start of the programme, membership benefits including access to ManagementDirect, an online multi-media knowledge base for leadership and management. You will also receive a CMI certificate on completion of the programme.


Modules are self-contained and delivered in sequence to ensure everyone on the course can learn from each other鈥檚 experiences.

This course contains the following modules:

The Role of the CEO
  • The role of the CEO within the corporate structure
  • Responsible for making major corporate decisions & managing stakeholders internal & external
  • Understand your fiduciary responsibilities as a CEO
  • Serve as the primary spokesperson and representative for the organisation
  • Lead the development and implementation of the organisation鈥檚 strategy
The People Game
  • Creating, communicating and implementing the organisations vision, mission and overall direction
  • Understand how to provide leadership to develop the senior leadership team
  • The CEO as the Brand Ambassador
  • The non-negotiables of a high-performing executive team
The Numbers and Governance Game
  • Effectively establish and have financial understanding for performance targets
  • Maintain high-standards of conduct and integrity aligned to compliance with best practice
  • Understand the legal landscape relevant to your competitive market
  • Identify new products, new events and initiatives that will align with strategic plans to grow the organisation
What Sets Successful CEOs Apart
  • Deciding with speed and conviction
  • Engaging for impact
  • Adapting proactively
  • Delivering reliability
Preparing for a CEO Role

This module will be delivered bespoke to the needs and wants of delegates moving towards the end of the programme. It will be delivered by Elite Performance Partners.

Zoran Editorial

I really enjoyed every session; the theoretical work, the practical elements, and also the interaction between students, and the lecturers. All of my cohort were extremely inspiring, smart, and ambitious.

Zoran KrnetaSporting Director of Charlotte's MLS expansion team

Delivery team

Barry McNeill
Executive Education Providers Barry McNeill Module leader
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Dr Ian Lawrence
Executive Education Providers Dr Ian Lawrence Module leader
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Chris Brindley MBE
Executive Education Providers Chris Brindley MBE Module leader
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Dr Rob Wilson
Executive Education Providers Dr Rob Wilson Module leader
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Michael Caulfield
Executive Education Providers Michael Caulfield Module leader
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Course outcomes

By the end of the course, delegates will be able to:

  • Understand the role of the CEO
  • Develop the leadership skills required to drive high performance
  • Recognise the fiduciary and financial responsibilities of a CEO
  • Understand the corporate governance and legal responsibilities of a CEO
  • Develop strategic and operational plans to grow the organisation
Angleterre Canada 2Nd Part059

This course has given me a great opportunity to continue the process of developing my own skills. The challenges of leadership and governance in sport are unique and I am really getting a lot out of both the formal learning and the group of other sports professionals in the cohort.

Maggie AlphonsiEngland Rugby
Rebecca Adlington
CEO of a Sports Organisation Delegate Rebecca Adlington Double Olympic champion and Swim Stars director
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Dave Callan
CEO of a Sports Organisation Delegate Dave Callan Head of Partnerships and Business Development at Team INEOS
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Zoran Krneta
CEO of a Sports Organisation Delegate Zoran Krneta Sporting Director at Charlotte FC
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Course delivery

You will study onsite in Manchester and apply your learnings in the workplace. The programme will fit around your busy schedule and allow you to benefit from specialist tuition and a series of leading industry speakers. The course is delivered part-time over one year in nine blocks of two days, in a blended format which allows you to combine study and work in a way that best suits your working life. Modules are self-contained and delivered in sequence to ensure everyone on the course can learn from each other鈥檚 experiences.

Start date:聽November 2022.

Course duration:聽One year.

Entry requirements

Requirements overview


Ideally an honours degree or the ability to demonstrate substantive business experience.


As this is not an academic programme leading to an award, there are no minimum entry academic requirements. However, as this is a professional programme for aspiring chief executives, applicants will be senior-level executives in sport or business, or high-performing professional athletes wishing to transition to a C-suite level role in the sports industry.

All applicants will be interviewed and are required to give a presentation on:

鈥淭he characteristics and skillsets of a high-performing chief executive.鈥

If you are unsure whether you meet the entry criteria for this programme, please email

How to apply

To apply for this programme, please click here and follow the instructions to complete your application via our Learner Portal.

Dave Callan 01

The learnings I鈥檓 able to take from this course and the skills I鈥檓 able to develop will definitely help me in my quest to build a bright future for the team.

Dave CallanTeam Sky


Course fee

*拢1,000 is payable up front, with the remaining balance split into three payments across the year of study.

£12,000 per course*
Available tuition fee discount
Postgraduate Loyalty Discounts

These discounts are open to any 国产无码, Buckinghamshire New University and University of East London graduate who has received and accepted an offer to study at postgraduate level with 国产无码.

国产无码 Alumni

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